According to TechCrunch, Sports Genic has added $10 Million in Funding.  Formely Active Athlete Media, Sports Genic is an ad network that focuses on selling ads for medium size sports websites that can not sell ads on their own or are very limited.  When SportsGenic was Active Athlete they focused on selling ads for websites that were for the active athlete like running, biking, and swimming.  They re-launched as SportsGenic because they also wanted to get into the teams sports area as well.  The new $10 million in funding should help them be on their way.

The funding came from Adams Street Partners, Louie Partners, KPG Ventures, and Greycroft Partners.

Sportme, which was previously featured on Sports Tech Now is starting 2008 with an investment out of the VC-fund “Kreativwirtschaft“.  At the end of 2007, business angels, Peter Kabel and Maximilian Thyssen joined the investing team of - Oliver Jung, Mountain Super Angel AG, ECONA and Alexander Artopé as sportme’s newest investors. The above group increased their investment amounts and took IBB in to their investor team to financially hedge sportme in the long term.

IBB provides risk capital to selected young technology companies in Berlin. The risk capital of the sportme investment is obtained by IBB and the VC-fund “Kreativwirtschaft”, which is particularly available for companies located in Berlin.

Sportme is the first company to be supported by the IBB risk capital funds. sportme appears as a young and creative company with the high potential for growth and is therefore a suitable partner for IBB. In order to work closer with its new investor’s sportme has relocated its office from Frankfurt to Berlin.

“We are very pleased to be working with IBB and are energized by their confidence in sportme and its founding team. In addition to expanding the platform and our marketing efforts, sportme will invest the new risk capital in to monetary assessments and commercialization of the platform,“ said Dani Warshager, International Director of sportme.