Website: http://juicedsportsblog.com
Interview With: Mitchell Blatt
When did you start your blog?
July, 2007
What made you start it?
I have been writing sports online since 2004, and the fantasy football site I was writing for in 2006 went under. The market for paid fantasy football writers is a tough one, so I decided, why not start my own site?
What is your background?
I am 18 now, heading to journalism school at Indiana University. As I said, I have been writing sports online for 4 years, for various sites, and I have also been writing as a music critic at a local Ohio magazine for three years. I do concert reviews and interviews, notably with P.O.D. and Yellowcard. Some of my writings and interviews, including one where Desmond Clark says he is among the most talented tight ends in the NFL, are available at http://mitchellblatt.com
Do you blog for fun or are you trying to make it a career? What is your goal with this blog?
I want to go into media/journalism as a career. I say that because there is some uncertainty as to what media will be like in the future, but there is no doubt it will be there. If that ends up being blogging, that’s fine. I just like writing, reporting, covering events, and expressing my opinion.
What was your tipping point? What put you on the map? (if you bring in more the 5,000 uniques a month)
I got over 5,000 uniques the second month because I was linked by Deadspin and other sites quite a few times. The first article that did it was on how the Buccaneers and the NFL have been hiding Cadillac Williams’ herniated disks: http://juicedsportsblog.com/2007/08/cadillac-williams-herniated-disks.html
I got that story a few years ago from one of my associates at an old fantasy football site who was close to the team doctor, then I got it confirmed by Will Carrol of ESPN. It got linked up by Deadspin, Pro Football Talk, Fanhouse, and nearly every Buccs blog, Buccs forum, and fantasy football forum.
In January, I got about 25,000 uniques because I was linked by Blogger as a Blogger-powered blog of note, despite the fact I had already switched to Wordpress by the time they mentioned me.
What type of blogging software do you use?
Wordpress, because it is simply the best with all of it’s customization, plugins, link-tracking, and other features.
What ad network(s) do you use?
Yardbarker gets me by far the most revenue of any network, but I also experiment with Adsense, AdBrite, and AdToll.
Most of my revenue comes through private sales, though.
How much money do you make off your site monthly?
Over $100 each month since December. Most months, I increase revenue. I set my personal record with $125 this May.
If you could get something for free to help you out with your blog, what would it be? (Ex: design, marketing, ad optimization, etc)
I’m not a great programmer, so that is probably where I need the most help. There’s some ideas I have for design that I don’t know how to program into Wordpress.
What are some of your favorite blogs?
http://thesportsdollar.com - I really like what Kellex is doing with the “make money sports blogging” niche, and I guess blog for him often.
http://friendsoftheprogram.net - Funny posts.
http://sportsagentblog.com - A unique look at sports business through the eyes of a sports agent.
http://sportsbusinessdigest.com - Another good sports biz blog.
Any bold predictions for the future of sports on the internet? They don’t call this new media for nothing! I honestly can’t think of anything for this question. The big thing is going to be how mainstream media adapts to the internet. It’s going to happen, whether newspapers find their way, or big corporations get their news organizations started. People talk about blogs and how they are changing the game, but they are mostly relying on what the MSM has already reported. The MSM is a necessity for reporting info, and they are here to stay.