Take us through your time line of early Mister Irrelevant, AOL, the relaunch of Mister Irrelevant, The Blog Show, and finally Yahoo:
At the time I started Mr. Irrelevant (March ‘04), I was a Community Manager for AOL Sports and a bunch of other AOL verticals, as they were called: Games, News, Personal Finances, Autos, etc. Mr. Irrelevant beget Pigskins Bloggers which beget Sports Bloggers Live which beget FanHouse. I think it was FanHouse that ultimately caught the attention of Yahoo! Sports, and I was hired there in October. Somewhere along the line, we started doing Blog Show on Comcast SportsNet Mid-Atlantic as well, probably due to my experience hosting Sports Bloggers Live and love affair with Dan Steinberg.
What is your favorite part about being a blogger and a blog editor?
I love sports, and I love media. Always have, always will. But the part about working in a medium that’s new and emerging and uncertain makes it all the better. And I really love the instant gratification. I’m kind of addled by it, actually.
Did you know you always wanted to write about sports?
Yeah, I think so, though I’ve never been particularly good at it. I just like being involved with sports. Playing them. Watching them. Going to games. Collecting stuff. Talking about them. Writing about them. And so on. Sports, generally speaking, have been my life pursuit.
What was it like to work for AOL? Were you pretty much on your own on? Was it easy to recruit bloggers for the Fanhouse? How were they paid?
Yeah, I had a lot of autonomy and was granted the approval to go my own way. I’ll always be thankful for that. As far as recruiting bloggers … it was kind of a mixed bag. Some bloggers were amenable to what generally equated to being paid side-gig money for their work. And others just didn’t have the time or inclination for that. Overall, I was grateful for and proud of the quality of the writers under that roof.
How long did it take Yahoo to recruit you?
Given what Yahoo! Sports has accomplished and the opportunity that was on the table … not very long.
Yahoo CEO, Jerry Yang, seems to be very bullish on the future of Yahoo Sports and we assume you will be a big part of that. Have you gotten a chance to meet him yet or at least talk to him on the phone or email?
I have not, but, uh, I’d imagine he’s been a bit busy lately what with all this Microsoft business.
Not much has come about with you moving over to Yahoo yet. You must be working on a big project. Can you elaborate on it at all?
We’ve actually been doing things, I swear. In simple terms, Yahoo! Sports is monkeying the Gawker Media approach and applying it to sports, with each sport having its own blog and each blog having its own editor and various contributors. The goal being that we establish the Deadspin of the NFL, the Deadspin of the NHL, the Deadspin of MMA, etc., and offer them up not just to the web at-large, but to the 20 million people already using Yahoo! Sports every month. That said, the content won’t necessarily be Deadspin or Gawker-esque, it’s just that the setup will be, and, eventually, all sites merge into one to form the YSB (extremely creative working title; stands for Yahoo! Sports Blog).
There’s more to The Plan than that, and there’s a lot happening behind the scenes and on the periphery to bring it all back home, but here’s what Yahoo already has front-and-center for mass consumption:
Ball Don’t Lie (NBA blog edited by J.E. Skeets): http://sports.yahoo.com/nba/blog/nba_experts
Shutdown Corner (NFL blog edited by MJD): http://sports.yahoo.com/nfl/blog/nfl_experts
Big League Stew (MLB blog edited by Kevin Kaduk): http://sports.yahoo.com/mlb/blog/mlb_experts
What are some of your favorite blogs right now? What is one new blog that has caught your eye as up and coming?
My bloglines are always open: http://www.bloglines.com/public/jamiemottram
As a D.C. sports fan, my No. 1 must-read is probably the D.C. Sports Bog. No. 2 would be anything my brother writes on Mr. Irrelevant. Another couple that are a bit under-the-radar: Capitol Punishment and Chris’ Sports Blog, both of which have been around but seem a bit under-read. Those guys can really write.
Any advice for a young blogger looking to move up the ladder and work for an sports media organization someday?
Get yourself connected, and treat every post like a tryout.
Any bold predictions for the future of sports on the internet?
Sure, it’s moving online. All of it.
STN’s Take:
Jamie is living proof that working hard and networking can get you to the top of the blog world pretty quickly. He has recruited some quality bloggers and they have started 3 new blogs. We liked what we were reading over there but at this point we find it hard to believe that Yahoo can justify paying Jamie, blog editors for each site, and contributors in the long run with sport general blogs. The Gawker Media approach works because each website creates its own community and their blogs can really post whatever they want. Yahoo will be much more strict in what they allow on their blogs. Could you imagine seeing a Chris Berman Video posted on Yahoo, we couldn’t. Jamie says they have more in the works so hopefully he has some tricks up his sleeve in the future. Maybe he can figure out a way to do something different that no one has seen so far in blogging world on a major website.