According to TechCrunch, Sports Genic has added $10 Million in Funding. Formely Active Athlete Media, Sports Genic is an ad network that focuses on selling ads for medium size sports websites that can not sell ads on their own or are very limited. When SportsGenic was Active Athlete they focused on selling ads for websites that were for the active athlete like running, biking, and swimming. They re-launched as SportsGenic because they also wanted to get into the teams sports area as well. The new $10 million in funding should help them be on their way.
The funding came from Adams Street Partners, Louie Partners, KPG Ventures, and Greycroft Partners.
