Sports Data Hub

Website: SportsDataHub

Interview With: Kevin Goodfellow

Is there is more then one founder? If so, who are they?:

It’s just me.

What is your background and qualifications?:

During the week I’m a Data Warehousing consultant for Fortune 500 level companies. During the weekend I’m a 12 year fantasy football fanatic bulldozing my fellow league owners. In a previous life, I designed commercial aircraft mechanical/hydraulic systems for Boeing.

What does your website do?

Sports Data Hub provides interactive football data for avid sports fans and fantasy players.  Our point and click visualization tools allow fans to analyze football data the way their minds work - forward, backward, and sideways….in real time.  We make football data analysis easy, convenient, fun, flexible, and more productive.

How do you generate revenue? If through ads, what ad network do you use?

We have a combined revenue model: Ads, Subscriptions, and B2B white labeling of our tools. Fantasy Sports Ventures is our ad network.

How have your marketed your site?

As a start up we have a very small budget, so we have to spend our marketing money wisely. We have focused primarily on native search rankings, since they are relatively inexpensive to attain and can be grown if you have the time and knowledge. Our alpha site was up for a year prior to our beta launch for just this purpose and has resulted in our site being highly ranked in related search terms.  We are also including a small amount of print advertising in fantasy related publications, online banner ads, e-mail advertising, and some direct marketing near NFL events. Our schwag has been popular, with Post-it notes and fliers the size of a business card instead of something bulky.

Funding: Self funded, Angel Investment, or Venture Capital?:

To date we are self funded with team members, friends, and family investments.

Are You currently looking for funding?:

Yes. Depending on our success, we will be looking for a growth sized investment near the end of the year. This investment would be to grow faster and bigger than we could do on our own.

What type(s) of technology do you use?:

Top Secret.  However, we are big supporters of open source and without the open source community this concept would have been impossible. In fact, this concept would not have been possible just last year….it is that bleeding edge.

What is your favorite feature on your website?:

I like our analysis tools, they are the heart and soul of our site. I blow my own mind every time I use them.

Any Bold Predictions for Sports and Technology in the future?:

I think what we are doing at SportsDataHub.com is opening a new door of high technology tools for the sports consumer. Anything to get an edge…