According to TechCrunch, Live Current Media has paid $50 million for the exclusive right to broadcast a new Indian Cricket League’s games online. Amazingly the Indian Premier League is on track to make $2 billion in its first year of existence.
Live Current Media owns Cricket.com so this is also a play to make Cricket.com the number one destination for Cricket online. They will be taking Cricinfo.com head on which ESPN purchased earlier this year for $50 million.
It will be interesting to see if Live Current Media can use the Indian Premier League to steal people away from Cricinfo. Exclusive rights for broadcast of this league should have ESPN worried about their Cricinfo investment. It would be interesting to know how many people in India visit Cricinfo.com. We assume it could be a very high percentage.
