Weplay which is described as a NYC-based community site for you sports received a round of venture financing according to paidcontent.org. The round will be $4.5 million. According to Paid Content backers are Pequot Private Equity, MLB, CAA Representation, and Derek Jeter. Other athletes that are behind this include Lebron James and Peyton Manning. That is some great star power and it will be interesting to see how WePlay actually makes money.
It looks like they will own every video uploaded to the site so they are counting on getting footage of a Lebron James type player at age 9 or 10 and then they will be able to sell the footage later.
