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Interview With: Ken Zrike

How many founders does Sports MatchMaker have and what are their names? Buy Bactroban Without Prescription, The Sports MatchMaker® (SMM) concept and design was founded by two brothers, Christopher and Kenneth Zrike, as an outcome of a non-profit youth athletic academy they also co-founded. The Zrikes are among a group of partners in their company, Phoenician Industries, which has controlling interest of the Sports MatchMaker project.

What are the founders' backgrounds and qualifications?

The Phoenician partners combine diverse backgrounds and expertise in various fields, which have included profit and not-for-profit endeavors.  In the early 1990s we founded a non-profit school in Japan and a sister boarding school in New York, Comprar en línea Bactroban, comprar Bactroban baratos, for instruction in language, computer science, Web development, and Internet marketing.  These educational and athletic activities specifically speak to our qualifications to conceive, design, develop and run
What does your website do?

In addition to the standard virtual online social networking features, Bactroban reviews, it has proprietary features to allow members to find people who have specifically requested to play any sport, any activity, any game, any hobby on any date, any time, Is Bactroban addictive, anywhere, and join matches with one-click.

  • You want to play a sport, activity, game, hobby, or even just go to a party or other social event with compatible player(s) tomorrow after work.
  • You search SMM for people who have requested to do this activity on that day and time via our Match Request™ system
  • You view their personal page/pics and, japan, craiglist, ebay, overseas, paypal, with our one-click match join™, you can join such a Match, which puts your face and profile link on the Match Requestor's Matches page and sends out a notice of your “join” via email and/or text message to the Match Requestor.
  • Then with our one-click accept/deny™, or “keyword” text message response, the match requestor accepts/denies your join request, Rx free Bactroban, which returns to you via email and/or text message, and all is recorded on all user’s Matches page.
If former, you have a confirmed match and the same goes for couples and teams (if traveling, set up matches in destination before you leave).

But let's say you don't have time to search for Match Requests, but don't want to miss out on any healthy competition or fun, Buy Bactroban Without Prescription.

  • You simply invite all your friends into your Player's Network™ (like friend's network), and select each person for whom you want to receive automatic notices via email and/or text message, whenever he/she submits a Match Request™ to play.
  • So, purchase Bactroban for sale, it's Friday afternoon and work is almost over: Briiiiing, you get a text message that informs that someone in your Player's Network™ wants to play racquetball after work at a particular club. You respond immediately with "join" on your cell phone. This action is integrated with our SMM web site, so that response is just like you clicked "join" on the site. Purchase Bactroban online no prescription, You soon get a message back that you have a confirmed match (SMS will be plugged in as member numbers increase).
  • Depending with whom you're playing, maybe an after game drink in the clubhouse will be in order. The rest is in your hands.
Buy Bactroban Without Prescription, But let's say you want to know EVERYONE that makes a Match Request in your chosen sports/activities whether or not they are in your Player's Network yet.
  • So you use our Match Request Notification form to key in all your criteria of the types of people you want to play with: age, gender, location, sports, level of ability, cheap Bactroban no rx, marital, days of week you can play, times, etc.
  • Then whenever ANYONE makes a Match Request™ that matches your criteria, you will receive an automatic email notification and/or text message with details.
Guess we better leave it there for now...visit site to learn more. Order Bactroban from mexican pharmacy, When did you launch?

January 1, 2008 (with one press release ;-) The site is up and open to all, but we’re really just beginning to market openly.

How do you plan on building community?

SMM is an event-based social network, so it builds community offline as well as online by letting users easily set up single or group matches offline. e.g., You get on and search for a beach volleyball game in Hawaii next weekend, where can i buy cheapest Bactroban online. You find a group match for 20 players, Buy Bactroban Without Prescription. You get to see each who has joined the match already, look at their pics, view some personal pages, and then decide you'd like to get in on this community, so you join. Buy Bactroban without a prescription, Show up at the beach, and you're expanding your community in healthy, exciting ways. Of course, everyone you play with can be invited into your Player's Network™, too, so now your expanding your online community, Bactroban pharmacy.

Most sites have a problem that until a critical mass is reached, the site benefits are non-existent. Buy Bactroban Without Prescription, SMM is different in that even if there are only 100 members on the entire site in your geographic area (in deed, you may have invited them on), and you get them into your Player's Network™, then you can be notified whenever any of them makes a Match Request™. You can start joining in and soon you'll be playing more tennis, golf, hiking, Online buy Bactroban without a prescription, cycling, going to poker parties, tailgate parties...the list is endless because, users suggest activities to be added.

Each member, therefore, has an incentive to build his/her Player's Network™ since the quality of his/her lifestyle is directly proportional to the quality and quantity of his/her Player's Network™, Bactroban dosage. In addition, as the site membership grows we will turn on our already developed video upload and player for personal use on personal pages, but also in our contest area. Best sports bloopers, rad tricks, Bactroban from mexico, etc. will be fun to watch, and user will compete for prizes, Buy Bactroban Without Prescription. The same goes for blogging, collated by every sport/activity/game/hobby in our list. The SMM desktop Instant Messenger (already developed) will be plugged in shortly allowing members to dump their Player's Network™ into their IM, as buddies. This way we can keep track of everyone in our network when they are online and chat.

What types of marketing will you do?

Just about all types are planned, Bactroban cost.

Do you have any revenue streams besides advertisement? Buy Bactroban Without Prescription, By way of our e-commerce educational activities, we've reviewed many case studies of young talented students developing exciting, cutting edge site features and services, while consistently neglecting the more mundane business requirements of analysis/planning/developing/integrating of the crucial monetizing features (and patenting of all aspects of the technology/methodology, if possible).

In the early years of a commercial Internet, some may remember that a large segment of the Internet community hated the commercialization. The Internet soon became known as the great equalizer. In fact, for years the “little guy, Is Bactroban addictive, ” that knew what they were doing online, were kicking corporate butt, since they routinely tried to apply brick and mortar business practices to cyberspace. If you understood the prevailing Internet culture, you could attract more visitors than large business, in those days.

Since those early years cyberspace has changed drastically, of course, Buy Bactroban Without Prescription. Seems the little guy still comes up with all the great ideas, about Bactroban, but get any traffic and the giants are now waiting to gobble you up or outplay you with their massive advertising reach. So why then, if the very root of the Internet culture was to enable the little guy, do we hear some railing against software patenting. No form of protection is perfect, Bactroban dose, but Sports MatchMaker® was conceived for youth philanthropic purposes, and in reality we’d be negligent not to protect it's potential with patent filings. Conceiving and developing an idea, only to get squashed by giants, precludes ingenuity and creativity.

Our planned and developed revenue streams include:

  • Buy Bactroban Without Prescription, Advertising in our Player's Guide™, which is a fully automated "pay and post" directory (similar to online Yellow Pages). Members can search the guide to find facilities at which they can play, eat, fast shipping Bactroban, shop, etc. All advertisers in the Guide will be eligible to also have targeted advertisement show up on the SMM pages. If a male user searches for a match with a single, intermediate, Bactroban images, female, skier, 25 yrs, in Aspen who is a real estate agent, etc., then the user can expect to see ads for ski equipment, ski shops around Aspen, order Bactroban online overnight delivery no prescription, ski resorts, local restaurants, flower shops, real estate agents, etc.
  • Sporting Goods/Nutritional Shop Onsite: A packed SMM database collated by all the usual demographics and the sports/games/activities/hobbies each member plays, Bactroban alternatives, their level of ability in each, their frequency of play and even how many confirmed wins they have in each competitive sport, is a powerful resource for sales. e.g., For golfing members who opted in to receive discounted goods of interest, would receive notice of a golf ball clearance sale, etc., buy cheap Bactroban, etc.
  • Web site Optional Services: Although we hope to keep SMM a free site while under our control, we will offer some extra services, such as the Match Request™ SMS Notification Service (for those not in your Player’s Network™), for a fee.
  • Ancillary Services:
    • a packed SMM database is the foundation for our planned tournament service, since we can advertise tournaments directly to all tennis players, Bactroban canada, mexico, india, golfers, etc. throughout the world, Buy Bactroban Without Prescription. Golf courses, tennis clubs, etc. can bid and host the tournaments, as that is their business, kjøpe Bactroban på nett, köpa Bactroban online, and SMM advertises the event, handles registration and fee collection on site, and provides awards.
    • the database also allows for our planned travel and adventure tours…e.g., we can advertise, “run the rapids of South America” to all serious rafters, Buying Bactroban online over the counter, or “play the best courses of Scotland” to all golfers, and these can be for “singles” or “couples.”
    • the nature of some of the SMM ancillary services make footage collection simple and cost effective for spin off reality TV shows
Who is your ad provider?

Not quite there yet.

Funding: Self-funded, Angel Investment, or Venture Capital?

First round funding has been via self-funding and Family & Friends investors.

Are you looking for more funding?


What is your favorite feature on your site? Buy Bactroban Without Prescription, Our core feature - automated date/time/facility specific Match Request™, Match Search™, one-click Match Join™, one-click Match Deny/Accept™ system with SMS integration enabled.

Any bold predictions for sports and technology in the future?

In Bill Gates’ keynote speech at CES 2008, cheap Bactroban, he made his own prediction, "The second digital decade will be more focused on connecting people. It will be more user-centric." A tougher prediction is how will social networking evolve.

Since Friendster appeared in 2002, we have seen the rise of the giants MySapce, Discount Bactroban, Facebook, Orkut, Bebo, etc. As their core design is to facilitate virtual social networking, they have naturally been categorized as “virtual social networks.” For many busy folks past adolescence, we now understand it’s cool, herbal Bactroban, but are left feeling there is more to life than “virtuality,” we crave reality. So now we see the trend toward “reality social networking” (event-based) with the appearance of sites like Dodge Ball, HeyLetsGo (, Eventsbot, etc, Buy Bactroban Without Prescription. Most of those sites are designed to facilitate the announcing/creating/advertising of public events such as concerts, festivals, sporting events, Bactroban description, workshops, conferences, etc., while helping individuals attend those events together.

That’s a real trend toward the use of virtual tools to enhance real-life social networking, but doesn’t yet truly speak to the individual need. Online dating services ushered in the social networking boom, Bactroban price, coupon, and they speak to the individual need, since they are designed to use virtual tools to help individuals get together to fill a passionate need. But, singles dating is just for one segment of society and one aspect of life, thus the need for a more comprehensive social networking. Buy Bactroban Without Prescription, The big question is how will comprehensive social networking technology help individuals get together physically to fill everyone’s individual, passionate needs, including dating. Generic Bactroban, In other words, what can compare to the online draw of sexual passion, and successfully launch the new era of “reality social networking” for everyone. Our market research years ago revealed the #1 answer was SPORTS. After analysis of the most popular sex sites at the time vs. an equal number of the most popular sports sites, we found that online sports sites had almost a 3 times better traffic rank and 2 times better reach, Bactroban online cod, cumulatively. We also discovered that there are easily over 100 million “frequent participants” (plays specific activity 25 - 52 days per year) of sports, activities, games, and hobbies in the USA alone, Buy Bactroban Without Prescription. For just sports, males average a 54.4% participant rate and females a 46.2% participant rate, revealing that females participate more than they care to watch or read about sports. The average age of all “frequent participants” of sports is about 32 years old, Bactroban without prescription, which is quite high, showing the breadth of the full market.

With clarity on what people are passionately doing offline together, the issue is how to design and develop virtual social networking tools that would facilitate and enhance their abilities to do it, and even encourage others to get off the couch and into the game. Sporting, active, health conscious people are passionate about what they do, and that passion, we believe, will be the starter fluid needed to usher in the global use of a new technology to “revolutionize the way we all stay fit, play and meet people” in reality. Buy Bactroban Without Prescription, Our prediction: look for “reality social networking,” which includes virtual social networking tools to overtake “virtual social networking,” which tries to add “reality social networking tools” - and the largest of all will ultimately be controlled by a major sports entity.

STN's Take:

You can tell Ken has some great experience and real passion for this vertical. He and his brother have built all the proper tools to have a successful social network. We definitely think there is a need for an online system for people to find people to play sports with. It is really just a matter of people finding and using the system instead of using an evite or email.

Now that Sports MatchMaker is built, how do you get people to use it, Buy Bactroban Without Prescription. Our first suggestion would be to build a Facebook Application. Then find friends, family, and people on Facebook and get them to use it. Another idea would be to track down organizations or companies that plan small sports events that could use the system. Our last suggestion would be to eliminate the long winded front page. If people want to read about all the extra options they should have a link for that. A social network front page should be simple and convey what the Social Network is all about in a few lines.

(Update: 1/21/08: Sports MatchMaker has a new Facebook App that can be utilized here: .

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